Communication in a Crisis: Indonesia AirAsia



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

<< Previous

INTRODUCTION

On December 28, 2014, Indonesian low-cost carrier, PT Indonesia AirAsia (Indonesia AirAsia), announced that its flight QZ8501, travelling from Surabaya , Indonesia, to Singapore with 162 people on board, had gone missing. The announcement was made soon after the flight lost contact with air traffic control. On December 29, after confirming that the flight had gone missing, the National Search and Rescue Agency Republic of Indonesia (BASARNAS), a government agency, announced that an international search and rescue mission from Indonesia, Singapore, and Malaysia had been mobilized in the search for flight QZ8501.

On December 30, Indonesia AirAsia officially confirmed that the flight, with 155 passengers and 7 crew members on board, had crashed into the Java Sea . The announcement was made after the wreckage and the remains of passengers on board the aircraft were found. Commenting on the disaster, Sunu Widyatmoko (Widyatmoko), Chief Executive Officer of Indonesia AirAsia, said, “We are sorry to be here today under these tragic circumstances. We would like to extend our sincere sympathies to the family and friends of those on board QZ8501........

Marketing Case Studies | Case Study in Management, Operations, Strategies, Marketing, Case Studies
or
Marketing Case Studies | Case Study in Management, Operations, Strategies, Marketing, Case Studies
or
PayPal (7 USD)

Indonesia AirAsia had had a good track record ever since it was founded in December 2004 as a low-cost airline in Tangerang, Indonesia, by Tony Fernandes (Fernandes). The crash involving flight QZ8501 was the first fatal air crash in the airline’s 10-year-old history. Immediately after reports surfaced of the flight going missing from the radar after the air traffic control lost contact with it, Fernandes, Group CEO, AirAsia, took to social media to announce that the plane was missing. Three hours later, he tweeted that he was taking a flight to Surabaya, where the flight had reportedly gone missing. ........

ABOUT INDONESIA AIRASIA- Next Page>>